The chart audit: our first step to better data visualizations

Here is a question: What's the first thing most teams do when they want to improve their data visualization?

If you said "pick new colors" or "choose better fonts," you're absolutely right. And it's also why so many data visualization projects end up as expensive exercises in frustration.

We learned (the hard way) that jumping straight to visual solutions before understanding your actual problems is like a doctor prescribing medication without examining the patient. It might look good, but it won't solve what's actually ailing you.