We embarked on a strategic transformation, refreshing the logo while maintaining brand recognition. The visual palette expanded beyond blue to include greens and oranges, reflecting oceanic diversity and custom icons were created to embody Urban Ocean Lab areas of focus.
With this comprehensive rebrand, we delivered new brand guidelines, a Figma-based social media kit, and a redesigned website with custom CMS.
Partnering with Infogr8, we constructed a digital hub that's more than just a website – it's a lighthouse for coastal resilience. Searchable policy solutions transformed complex information into accessible insights, tailored for time-pressed policymakers navigating the stormy seas of climate action.